Interviews can be a fantastic way to create interesting content for your radio station! Not only is it a great opportunity to discuss topics that you’re passionate about, it can also be an effective way of sharing expertise with your listeners! There are many things to think about when it comes to preparing an interview. Here are our top tips:
Find a guest
Finding a guest is obviously a crucial part of preparing your interview. When it comes to finding the right person, ask yourself questions such as: “What does my audience want to know?”, “Who can give them the answers they’re looking for?”, “What can this guest bring to my show?”
Any guest you invite should enrich your radio show and bring insight on a chosen subject. Start by taking a look at the experts in the field that you’d like to discuss during the interview. Twitter is a great tool for searching by topic via the hashtag system, simply type the key word into the search bar and you’ll find a number of people related to the subject!
You can also network in real life by going to events and meeting new people! This gives you the possibility to discuss certain subjects and see if it sparks a particular interest for someone. It’s also a great way to find out more about the person’s personality.
Do your research
Even though most of the content of your interview will come from your guest, it’s super important for you to do your research on the selected topic. You should automatically know more about the subject than your listeners do, that way you can introduce it properly and ask the right questions.
Check to see if your guest has done any other interviews before. This will give you an opportunity to see the style and tone of the person so you are prepared for your interview.
Prepare your questions
We’ve said it time and time again: preparation is key! Have a brainstorming session and write down any questions that come to mind when you think of your subject and your guest. These questions will then be a kind of template for your interview, in other words, it will guide you if you feel as if you’ve lost the thread.
Try coming up with 2 or 3 follow-up questions for each question you write down. This will help you bounce back off an answer.
You may not get a chance to ask all the questions you have written down, but it’s always better to be over-prepared than under-prepared!
Provide a warm environment
The more welcome your guest feels, the more comfortable he/she will be during the interview. Try and make them feel as if they are talking to a friend, this will make the conversation seem more natural and relaxed.
There are many ways you can make your guest feel at home:
- Make sure they have something to drink
- Check if they have any questions before starting
- Ask if they want to see the questions you have prepared
- Take the time to chat before the interview begins
- Thank them for taking the time to join you for this interview
It seems obvious, but you’ll need to activate your listening skills! Show your guest and your listeners that you’re engaged in the interview and are not simply there to read questions from a piece of paper.
It can sometimes be difficult to remain concentrated on each and every word, try and think of the interview as more of a conversation. Remain present and be ready to bounce off the last comment made by your guest.
Many questions may pop into your head whilst your guest is speaking, however, avoid interrupting them! Not only can it disrupt your guest, but your listeners will find it difficult to understand what’s going on if more than one person is speaking.
Top Tip: Whilst your guest is speaking, take a moment to drink some water as your voice can quickly become dehydrated when talking for long periods of time!
Announce the Interview on social networks
We all know that social networks are a powerful tool when it comes to spreading the news and gaining visibility. Make sure you let your listeners know beforehand that an upcoming interview is on its way! You can even do a little teasing by giving clues about your guest and asking your followers to guess who it might be!
Now that we’ve given you some tips on how to prepare your interview, we’re going to take a look at things you should definitely avoid doing!
- Asking Yes or No questions
- Asking more than one question at a time
- Relying too much on your notes
- Keeping your mouth (or breath) near your microphone when your guest is speaking
- Going off-topic
Is there anything in particular you do to prepare your interviews? Let us know in the comments below! 👇
Broadcast your interviews live on your Radio Station!