Your logo is the first thing people will see when tuning in to your radio station (via your radio page, mobile app, website or player….) so it’s important to make a good first impression!
You may be feeling slightly overwhelmed with the process of creating a logo, don’t worry we’re here to give you our top tips to make sure you create the perfect logo for your radio station.
See how we create a radio logo from A to Z in this video:
Create a logo that reflects your concept
Make sure that your logo reflects the concept of your radio station. The colours and images used in your logo should align with the type of music or shows you broadcast on your radio. When a logo aligns with your concept, it reinforces your brand identity.
Don’t forget to make your logo unique! This means that your design should be based on a new concept so that it stands out from the logos of competing radio stations.
Keep it simple
The most important thing to remember is: keep it simple! Don’t overcrowd your logo with too many colours, fonts and shapes. Your audience should understand your logo at the first glance. If there are too many confusing elements then your logo will be difficult to understand and remember.
Some of the most memorable logos are also the simplest. For example:
The simpler your logo is, the easier it will be for your audience to remember!
Choose your colours wisely
One of the most important elements of your logo is the colour palette. The choice of colours is important, as each colour is associated to a different meaning.
Avoid using more than 2 or 3 colours, otherwise your logo could seem confusing or too busy.
Bear in mind that a good logo should also function well in greyscale (black & white version).
It can also be a great idea to create a single colour version of your logo. This will allow you to easily create goodies with a simplified version of your logo (tote bags, t-shirts, sweatshirts …)
Adapt the size of your logo
The first version of your logo should be sized at 800×800 px. That way, you have a standard size that you can adapt for different purposes.
Adapting the size of your logo for various platforms is essential (you don’t want your logo to be cropped or distorted!)
For RadioKing, we recommend that your logo be 400×400 px in size. Not only will this guarantee the perfect display on our platform, it will also ensure the correct size for most online directories!
Make sure you also have the correct sizes for your various social media profiles too! You can take a look at the image size guide here.
Create a graphic charter
You may want to establish the graphic charter of your radio station, it will allow you to be consistent in your communication and help your radio look more professional.
Your graphic charter should be available for all the members of your team, it will also help your radio station become more easily recognisable!
There you have it! You now have various tips and tricks to help you create the perfect logo for your radio station! If you don’t have much experience in logo design, you may want to use a service such as Logaster or Designhill.