The beginning of a new year is always a great opportunity to reflect and set your goals. Today, let’s take a look at 7 ideas that you can develop on your Internet radio in 2022! Obviously, not all these ideas will apply perfectly to all radios, but perhaps they’ll inspire you to find out what YOUR radio needs this year.

1/ Offer your radio shows as podcasts

If you haven’t yet thought of making your live shows available to listen to in podcast format, we strongly suggest that you do!

Podcasts have become increasingly popular over the past few years. Luckily, this fast-growing format goes hand in hand with online radio. The shows on your radio station, whether they’re live or not, are content that exists and can be converted into podcasts (with little to no effort!)

There are several advantages to this:

  • Extend the lifespan of your content: allow your content to live longer than just during your live broadcast.
  • Give your listeners more freedom. Allow your listeners to catch up on any shows that they missed in their own time.
  • Multiply the platforms on which you are present: By creating a new type of content that’s available on multiple platforms, you also expose your radio to a wider audience.

Offering podcasts is both a gateway to your radio, and an additional opportunity to strengthen the link with your listeners! It’s a great way to diversify the content of your Internet radio in 2022.

2/ Add video to your live broadcasts

Your live shows become a regular appointment that connects you directly with your listeners. So, why not broadcast a live video stream during your Internet radio shows in 2022?

By offering live videos on a platform like Youtube or Twitch, you will reach more people at once. These platforms are already part of the daily routine for millions of people. By being present on these platforms, you offer a new experience to your audience. You also expose yourself to a new target audience that might not have heard of your radio station! Furthermore, seeing you on screen will reinforce the human aspect of your radio, as well as its memorability potential.

Top Tip: YouTube and Twitch offer features such as chats or donations that can help increase interaction with your listeners.

👉 Broadcast your radio station live on YouTube

3/ Create an app for your Internet Radio in 2022

You may be asking yourself “why do I need to create an app for my radio station?” It’s true that your radio is accessible online. Even if you don’t have a website, it can be accessed via online directories, social networks, your radio page… So your listeners can access your radio station by going through other platforms first.

There are many different platforms, meaning that your listeners’ experience may vary depending on which one they use: is it technically stable? Is the interface pleasant? Is it easily accessible on mobile? In the car? On a computer? Is it well referenced? How does it integrate with social networks?

As you may have understood, the idea is to improve the listening experience that you offer your listeners via your app. Allow them to carry your radio around in their pockets and start listening with one simple push of a button.

Plus, with our Business Offer, your radio app is also compatible with Android Auto, Android TV, Apple TV and Apple Watch.

👉 Create your radio mobile app

4/ Offer crowdfunding to your fans

If you’re starting to build an active community that’s committed to your station and invested in its success, 2022 may be the time to start crowdfunding!

The concept is simple: those who wish to support your radio station financially can do so via the crowdfunding platform on which you are registered, in the form of a monthly subscription, in exchange for rewards.

These rewards could be: access to your content in advance, an exclusive newsletter, appearing in a dedicated section of your website, a small gift at the end of the year etc…The “subscription” aspect ensures a certain stability and increased loyalty, compared to one-off donations that you might receive.

👉 Discover 5 Crowdfunding websites

5/ Create your own merchandise!

In the same spirit as crowdfunding, a range of merchandise can be a great way for your fans to show their support, while receiving a gift in return. When you buy a t-shirt with a brand’s logo on it, it’s not just a t-shirt that your fans buy. It shows their desire to validate their membership of your community, to feel “legitimate” within it, and to rise above the “ordinary” listeners who don’t have it.

Offering your products is easy nowadays thanks to online platforms, such as Printify, that allow you to set up your e-commerce and integrate it into your website! As far as prices are concerned, don’t push the margins too much. It could change the perception of your fans from “I like this radio and I want to support it” to “they’re doing it for the money.”

For goodies such as t-shirts, mugs, pens, stickers… you’ll easily find suppliers online, but beware of the quality and origin of the products. Don’t forget the ethical and environmental aspect, which is important from both a moral and marketing point of view.

👉 Create and Integrate a Store for Your Radio Station

6/ Organize an event with your listeners

Whether you have thousands of listeners or a few dozen, organising an event with them can be a great opportunity to strengthen ties:

  • Large community: approach partners and sponsors with the aim of organising a rather ambitious event. A well-located and well-organized event can be a great way to create a buzz between your audience and those who don’t know you yet.
  • Smaller community: organize a more intimate event, in a partner bar for example. Why not organize it with several local radio stations to increase the impact in your canvassing and get better partners?

Top Tip: If it seems too early, you could also start by sponsoring and covering an existing event that fits the spirit of your station!

7/ Organize contests on your social networks

As you know, being present on social networks is incredibly important for the adhesion and connection to your radio. Some platforms are well rooted in the daily habits of your listeners, and being present there helps you maintain a relationship with them.

Running contests on social networks offers advantages for everyone involved:

  • Listeners: they get the chance to win a reward related to your radio station by showing their support.
  • Radio Station: attract new people who didn’t know about your radio station before.
  • Partners: bring visibility to your partner and their products/services.

For gifts, you should approach your partners to see if they can help provide prizes! Often, participation in a contest is based on subscribing to your page, liking/sharing the post in question, and identifying friends. We invite you to verify the modalities on each platform before launching your contest.

👉 7 ideas for your Radio Contests and Giveaways

Needless to say, you probably won’t have time to do everything on the list this year. So pick what speaks to you and your own radio station the most and let your creativity run wild. You may even come up with other ideas that would be perfect for you, your radio and your listeners.

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