Are podcasts becoming an important threat to online radio? Should we abandon live broadcasts and playlists in favor of RSS feeds? RadioKing has been an essential tool in the radio broadcasting profession for over a decade. In this article, we will look at the two mediums and determine whether they are able to coexist.

Growth of podcasts
How will the popularity of podcasting help Internet radio?

Growth of podcasts

The audio industry has benefited from the rise in podcasts over the last few years. According to Statista, “Nearly 80% of Americans over the age of 12 are now aware of podcasts—up more than 30% from a decade ago”.

Podcasting started to gain popularity in late 2004 with the introduction of portable digital music players, like the iPod, and broadband Internet connection. According to a survey from Statista on podcast use worldwide conducted in August 2022, “40.8% of internet users in North America listened to a podcast at least once a month. In comparison, podcast usage in Western Europe was slightly lower during the same period, at 28.1%”.

Podcasts and radio shows are becoming extremely popular these days, you might wonder how radio is different from podcasting and how you can improve your station.

How will the popularity of podcasting help Internet radio?

Radio vs Podcast: ally or enemy?

The rise of podcasting has created a dynamic interplay between this media and Internet radio. Despite their differences, the two platforms can effectively complement each other. Let’s look at what makes them unique and how the growing popularity of podcasts could accelerate improvements in the field of Internet radio.

1. Visual Identity: Radio vs Podcast

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Podcasting has a more personalised approach, with unique cover art for each episode and a different visual identity. Radio, on the other hand, is not so commonly linked to visual identity. This medium is almost exclusively associated with audio content.

⭐ In the age of the internet, developing a strong and consistent visual identity is critical for establishing brand awareness and credibility. A strong visual presence helps to attract the audience’s attention and makes a lasting impact in the competitive online arena. To get more information on how to successfully create a visual identity for your radio station.

2. Broad vs niche market

Local radio will reach a smaller audience, but it will be a much more engaged and loyal audience.
Podcasts, on the other hand, are gaining popularity as they cater to more unique and specific interests. According to Pewresearch, radio has a greater reach, with over 82% of the US population turning in weekly, whereas podcasts, despite growing popularity, tend to cater to more specialized audiences, with roughly 42% % of the US population listening monthly.

⭐ In order to create a community and attract loyal listeners, it’s essential to define a target audience for your radio!

#3. Online vs offline

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Every hour of radio is like a rubric; once a show is over, it usually ends. Podcasts last longer than other media. Unless the creator chooses to remove them, they are always accessible online.

⭐ Turn your radio shows into podcast episodes so that listeners can download or stream them anytime they wish. You can quickly make your content available with the dedicated podcast module if you create a radio website with RadioKing!

4. Ads vs Subscription

Podcasts rely on advertising, but they can also use subscription-based content and software platforms like Patreon. Radio stations also use a variety of techniques to financially support their operations and pay for their music licensing for example.

⭐ If you are looking for ways to earn some extra cash, take a look at our article on how to make money from your Internet radio station.

5. Radio vs Podcast engagement

Radio allows for engagement with listeners via phone calls and text messaging during a live broadcast. Podcasts, do not allow for direct real-time connection because they are consumed individually and at different times by different people.

⭐ This interactive aspect remains a unique feature of online radio, allowing for a community experience that brings listeners from all over the world together. RadioKing allows listeners to vote for titles they like/dislike, which is another way for them to interact with the radio thanks to the top tracks’ vote.

#6. Content Creation vs Scheduling

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Radio stations follow strict schedules and programming calendars. DJs and hosts typically play music from a pre-selected playlist. However, as online radio grows, there is an increasing amount of flexibility. Programming can be changed with a simple click, and one can go live from home at any time using only a microphone and a computer, offering a more dynamic and adaptable broadcasting experience.

⭐ Online radio has transformed the broadcasting landscape, offering unmatched advantages to both creators and listeners. Read our guide on how to start an Internet radio station!


Radio vs Podcast: Final thoughts

Podcasts and radio each provide a captivating and unique audio experience. Podcasts take us on personalised and specialised audio journeys that cater to our specific interests, whilst radio keeps us connected in real time with a variety of shows and immediate engagement. Despite the fact that podcasts continue to gain popularity and redefine the online audio landscape, radio remains an essential component of direct distribution and immediate connection with listeners. It is critical to adapt and differentiate in a constantly changing world.

What is the purpose of a podcast?

The purpose of a podcast can vary depending on the content creator’s goals. Some podcasts are created to entertain, while others are designed to educate or inform listeners about a particular topic. Many podcasts are created to share personal stories or experiences, while others are created to promote a business or product.

How is podcasting different from internet radio?

Podcasts and Internet radio shows share some characteristics, but they also have significant distinctions. Podcasts are pre-recorded and can be modified, but Internet radio shows are often broadcast live and cannot be edited after they have aired. Internet radio shows are streamed, and Podcasts are typically shared online.

What is the difference between online radio and regular radio?

The main difference between Internet radio and regular radio is the method of transmission. Regular radio broadcasts over the airwaves, while online radio is streamed over the internet. Additionally, online radio is not subject to the same regulations as regular radio, which can allow for more creative freedom in terms of content.