Choose a name that resembles you
What is the style of your radio? Are your shows more pop or electro? What themes do you want to address? These are the questions that will reveal the heart of your project and help you choose the ideal name for your online radio. Ask yourself if you prefer a name in English or another language, it’s a choice that can be crucial and help your listeners determine the origin of your radio.
Top Tip: Try to associate different ideas by revisiting the well-known Chinese portrait. If your radio was an object what would it be? A colour ? An animal, etc.
If you want a catchy name that stays in your listeners heads, opt for a name they have never heard before. Avoid imitating large national stations for example, not only could it lead to your broadcast being banned, it may also evoke a lack of personality. To be sure that the name of your radio is not already taken, you can check if the name has been filed with WIPO for example.
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Don’t forget the pronunciation
People will (hopefully) start talking about your Radio Station! Your listeners may mention it to their friends and colleagues, and you will probably drop your radio’s name during your live broadcasts. This may seem obvious, but make sure your name can be easily pronounced. Think about it when creating your jingles too, the name of your radio must be heard distinctly by all listeners.
Finally, there are those who will want to listen to your radio from their connected speaker. They'll simply ask their voice assistant to start your radio! That being said, make sure that your station's name is easy to pronounce to avoid your listeners ending up on another radio station because of a pronunciation issue.
You now have everything you need to name your radio. Tell us how you chose your radio name in the comments below!
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