Starting your radio show isn’t just about playing back to back music followed by the odd advert for washing powder.
Talk radio shows can help boost the popularity of your radio station, with topics of discussion on just about anything and everything under the sun. However, what’s the key to conquering your audience? Ensure that your chosen topic corresponds with your radio show and is relevant to those listening.
You wouldn’t discuss the latest range of headphones with your grandmother if you know that it doesn’t interest her. The same thing applies with your audience. Make sure that your chosen topic actually interests your listeners or is at least somewhat relatable. For example, if you’re a heavy metal station, you might want to avoid the topic of Taylor Swift’s latest music video.
When it comes to understanding your listeners, here are a couple of pointers:
Once you get warmed up talking about a certain topic, you can often forget that you’re actually live on air. However, when it comes to radio, you’ll need to manage your time and know when to limit an endless discussion. Stick to your broadcast clock and know when to wind things up.
If you’re a bit more meticulous and you’d prefer to plan your show to a T, the Programs Module on the Radio Manager will easily help you out. You’ll be able to ensure that your content is well balanced and integrate all the elements of your choice.
So there you have it, hopefully these points have given you a bit more inspiration when it comes to choosing a topic for your next radio show. Remember, providing that you keep things real and relatable, your audience are bound to stay listening!
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