Categories: Showcase

Showcase: Discover StereoChic!

Launched by Gauthier SEYS and a band of music addicts, StereoChic offers its listeners a full immersion into the world of Pop & Electro!

Can you describe your project and the origins of StereoChic in a few words?

Basically, I was the director of an advertising company and we created an internal radio within the company for background music.

As everybody liked the broadcasting so much, and since we were at the dawn of web-radios, we put StereoChic online: the company worked on finding a name, a logo and a promise. Shortly after, we created a website for the radio and other communication tools to make it known in northern France.

Have you had any experience in the world of Radios before?

I must say that radio is a true passion of mine: I’ve been doing it since I was 17, and have had the opportunity to do much of my career as a DJ, Program Director, Regional Director or Communication Director in some great radios in northern France. Creating StereoChic was therefore primarily a passion that has lasted 10 years.

How did you hear of RadioKing?

When I was the communication director at Contact FM (an FM radio in northern France), I wanted to improve the online tools for the development of the radio station, and that is how I discovered RadioKing. The idea of working with a start-up as RadioKing quickly inspired my confidence. It is a pleasure to work with your team, you have precise and technical skills.

What do you think the essential features offered by RadioKing are?

Managing a web-radio demands a huge level of competence: you must have a concept for planning, tone, rhythm and design, but you must also manage the image of the radio, its website, its radio app and its presence on social networks.

Finally, the technical part can quickly become a stack of solutions that are rather delicate to associate: RadioKing offers very powerful solutions on this point .

How can we listen to “StereoChic”?

Everywhere! On websites, mobile apps, stereos, iTunes Radio, on search engines for web-radios… Our aim is to be easy to find everywhere!

Can you tell us about your audience profile?

We have a target audience particularly made up of music lovers, leaders, discoverers: we prefer a listener who enjoys StereoChic broadcasting rather than planning a broadcast that would appeal to the majority. Without being elitist, you should really have a thirst for music in order to enjoy our Electro Pop Urban Music broadcasting.

What do you value most in this project?

Radio is magic… At the same time, be it for a track, a topic or a radio show, listeners vibrate, laugh, wonder and share everything together. That’s what I like the most about this medium.

How do you select the artists to broadcast on “StereoChic”?

We have 3 musical universes and together with 5 music-addicted friends of mine, each one of us brings our own contribution. Two of them are mostly oriented towards Electro, another one has an Urban ear, whereas me and the remaining friend manage Pop music. But we are always open to our listeners and friends’ opinions, as they always suggest new tracks on social networks.

Do you have a nice anecdote that took place within your Radio or during the set up of this project?

The name of the radio… We had several briefings within the company to find a nice name that was free & available! On Friday night, we decided that the radio name would be Pop7. But then, over the weekend, I dreamed of StereoChic. When I woke up, I thought the name embodied the values I was looking for.

On Monday morning, the graphic designer had his suggestions for the Pop7 logo, but we threw everything away and we worked on a logo that, 10 years later, still stands untouched.