Why is a Mobile App the best showcase for your Radio?

The audio landscape has changed dramatically in recent years. Today, listeners no longer listen to the radio only in their cars or on hi-fi systems. They consume it everywhere, all the time, thanks to their smartphones, smartwatches, and smart TVs.

For an online radio station, being present on these platforms is no longer an option: it’s a necessity. And the best way to do this is to offer a dedicated mobile app that can reach your listeners wherever they are. Let’s take a look at why, and how RadioKing’s Premium Mobile App can transform your digital presence.

1/ An online audio-oriented audience
2/ Your listeners are everywhere
3/ A multi-platform presence
4/ Why is it essential?

A massively online audio-oriented audience

Online radio listening has never been stronger. According to Edison Research, 79% of Americans aged 12 and older listen to online audio content every month (radio, podcasts, streaming), representing approximately 228 million people.

In the United States, 60% of listeners already listen to the radio via mobile apps. In Australia, online radio listening among 25-54 year olds has almost doubled in three years, rising from 15% in 2021 to 31% in 2024.

The conclusion is clear: your listeners use their smartphones as their primary point of access to your content. Being available in the App Store (iOS) and on Google Play (Android) is therefore no longer just a showcase; it is the main gateway to your radio station.

Your listeners are everywhere

Offering a radio mobile app also means being able to follow your listeners throughout their day.

• In the car: Apple CarPlay and Android Auto are now available in most recent vehicles. More than a third of drivers use them every month (22% for CarPlay, 13% for Android Auto). Although FM/AM radio remains important, audio streaming in cars has doubled in just a few years.
• At home: Smart TVs (Apple TV, Android TV) have become a staple in our living rooms. In France, Radioplayer France is available on Apple TV and Android TV, covering 92% of the digital audience. In the United Kingdom, 72% of households own one, and 76% of listeners already consume radio via connected devices.
• On the wrist: Smartwatches are becoming increasingly popular, with 27% of people aged 12 and over owning one. Apps such as myTuner Radio already had several million users on Apple Watch ten years ago. Today, this trend is even stronger.

In other words, your listeners no longer listen only in a specific context. They switch from one screen to another, from one place to another. And your radio station must follow them everywhere!

Immediate multi-platform presence

Developing a mobile app that works on iOS, Android, Apple TV, Android TV, Apple CarPlay, Android Auto, and Apple Watch might seem complicated. But that’s exactly what RadioKing offers. With just a few clicks, you can have:

• A personalized app in your colors, available in the App Store and on Google Play.
• Native integration on car platforms (CarPlay, Android Auto).
• Compatibility with Apple TV and Android TV for the living room.
• A version adapted for Apple Watch.

All this without having to write a single line of code. And as a bonus, you strengthen your radio station’s professional image. A well-designed app, featuring your logo and colors, is a real guarantee of credibility and customer loyalty.

Why it is essential today

By combining all these platforms, you offer your listeners permanent access:

• On the go with their smartphone or watch
• In the car, directly from their dashboard
• At home, on their Smart TV or connected speaker

The result: you naturally increase your audience, capture more listening time, and create a stronger relationship with your community.

In 2025, a radio station that is not available on mobile devices and connected platforms risks losing the majority of its listeners.

Take it to the next level with RadioKing

The world of audio is changing fast, and your listeners aren’t waiting around—they want a simple, smooth experience that’s accessible everywhere. With RadioKing’s Premium Offer, you can give them exactly that, while boosting your brand and visibility.

So, are you ready to take your radio station to a whole new level? Create your mobile radio app and broadcast your waves wherever your listeners are waiting for you.

FAQ