{"id":8763,"date":"2016-07-01T16:47:43","date_gmt":"2016-07-01T14:47:43","guid":{"rendered":"https:\/\/www.radioking.com\/blog\/?p=8763"},"modified":"2024-05-13T14:51:20","modified_gmt":"2024-05-13T12:51:20","slug":"how-do-you-properly-get-ready-for-the-new-season","status":"publish","type":"post","link":"https:\/\/www.radioking.com\/blog\/how-do-you-properly-get-ready-for-the-new-season\/","title":{"rendered":"How do you properly get ready for the new season?"},"content":{"rendered":"

Summer vacation<\/strong> has finally arrived<\/strong>. Just like every year, your listeners will be back for the month of September and will be relying on your radio station to be with them during this time. Today, we offer you some tips to prepare your radio station<\/strong> for the occasion and make<\/strong> the most of its digital<\/strong> presence.<\/span><\/p>\n

Redefine your strategy and your new goals.<\/strong><\/span><\/h3>\n

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Use<\/strong> your audience<\/strong> statistics<\/strong><\/a>, which are available from the Radio Station Manager, to understand, anticipate, and satisfy your audience’s expectations.<\/p>\n

You can also rely on your own feelings<\/strong>, but it’s very likely that the way your work looks is slightly distorted.<\/p>\n

Therefore, we recommend that you ask your team<\/strong>, your friends<\/strong>, and your most faithful listeners<\/strong> so you can get several comments and constructive criticism that could potentially improve your work<\/strong>.<\/p>\n

Once you discover your new goals<\/strong> and confirm them with your team, it will be easier for you to embark on a new strategy.<\/p>\n

Expand your digital tools<\/strong><\/span><\/h3>\n

.<\/span><\/p>\n

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. Mobile App & Radio Station Site<\/strong>\u00a0<\/span><\/p>\n

The Mobile App and Radio Station Site have interfaces that allow you to easily manage and edit<\/strong> all your content<\/strong> in just a few clicks. Why not make a few key changes for this autumn?<\/p>\n

.<\/strong> Launch a complete redesign<\/strong> of your graphic charter..<\/p>\n

.<\/strong> Offer your listeners some new features<\/strong> – Dedications, Votes, Contests, an Alarm clock, etc.<\/p>\n

.<\/strong> Improving<\/strong> your SEO<\/strong>, making your site responsive – Also work on your mobile app’s SEO referencing, thanks to the description about the different stores.<\/p>\n

.<\/strong>\u00a0Highlight<\/strong> the \u00ab\u00a0behind the scenes\u00a0\u00bb<\/strong> of your radio station, news about your team, and their favorite hosts.<\/p>\n

.<\/strong>\u00a0Develop<\/strong> some new tools<\/strong> to generate traffic to your site and downloads on your app: AdWords, AdMob, Facebook & Twitter Ads, etc.<\/p>\n

Our Advice: to renew your graphic charter<\/strong>, we recommend you get to know a freelance graphic designer, if you don’t already have your own graphic designer. Specialized sites such as Peopleperhour<\/strong><\/a> or Freelancer<\/a><\/strong> can put you in touch with young independent people, who can support you from $70\/day.<\/p>\n

. Social networks<\/span>\u00a0<\/strong><\/p>\n

The least that can be said, is that the advent of social networks<\/strong> has revolutionized the concept of the relationship between radio stations and their listeners.
\nHowever, it’s no longer enough to just post news to attract your listeners’ interest. Instead, we recommend that you take advantage of using the \u00ab\u00a0surprise effect\u00a0\u00bb<\/strong> for this autumn: Facebook Live, Instagram, Snapchat, and even Periscope must become your new friends!<\/p>\n

Actively take part in checking out your competition.<\/strong><\/span><\/h3>\n

Browsing foreign radio stations to look for good ideas<\/strong> can also be a solution. With Google, you can use other languages<\/strong> to search radio stations broadcasting in countries other than your own.<\/p>\n

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