{"id":25943,"date":"2021-05-11T15:18:12","date_gmt":"2021-05-11T13:18:12","guid":{"rendered":"https:\/\/www.radioking.com\/blog\/?p=25943"},"modified":"2022-03-01T14:27:05","modified_gmt":"2022-03-01T13:27:05","slug":"6-ways-make-online-radio-stand-out-attract-listeners","status":"publish","type":"post","link":"https:\/\/www.radioking.com\/blog\/6-ways-make-online-radio-stand-out-attract-listeners\/","title":{"rendered":"6 ways to make your Online Radio stand out and attract more listeners"},"content":{"rendered":"\n<p>When you <em><a href=\"https:\/\/www.radioking.com\/p\/how-start-internet-radio-station\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">start a radio station<\/span><\/a><\/em>, you obviously want it to attract an audience and be listened to.  For this to happen, you need to offer your listeners something that they won\u2019t find elsewhere. In other words, your radio station needs to <strong>stand out!<\/strong> <\/p>\n\n\n<p><iframe frameborder=\"0\" loading=\"lazy\" id=\"ausha-vWk8\" height=\"220\" style=\"border: none; width:100%; height:220px\" data-src=\"https:\/\/player.ausha.co\/index.html?showId=yk192UR1xRDN&amp;display=horizontal&amp;color=%23f14e1a&amp;v=3&amp;playerId=ausha-vWk8\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script><\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#efbc12\" class=\"has-inline-color\">Clear positioning<\/span><\/strong><\/h2>\n\n\n\n<p>For your online radio station to be of interest to potential listeners, it needs to have an <strong>original angle<\/strong>. Many radio stations distinguish themselves by a musical identity, a mindset, or a specific geographical area for example.<\/p>\n\n\n\n<p>By focusing on a particular theme, you&rsquo;ll naturally <strong>address people who are likely to be interested<\/strong> in your radio. So yes, this may restrict the range of potential listeners, but it makes it much easier to retain your audience. Plus, it also helps form the basis of your radio&rsquo;s identity.<\/p>\n\n\n\n<p>For this originality to be noticeable, even before the radio is listened to, it should be reflected in elements such as the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/blog\/choosing-name-online-radio-station\/\" target=\"_blank\">name of the radio<\/a>, and its <a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/blog\/create-perfect-logo-online-radio-station\/\" target=\"_blank\">visual identity.<\/a><\/p>\n\n\n\n<p>Obviously the name of your radio station should reflect its identity. For example, you can use a word that is linked to your positioning <em>(Woodstock is a word that is immediately associated with the spirit of the 1960s, for example).<\/em> The name should be <strong>short<\/strong>, <strong>appealing<\/strong> and <strong>readable<\/strong>.<\/p>\n\n\n\n<p>The visual identity should reflect the style codes associated with your theme. A good graphic identity (colours, fonts, icons\u2026) will g<strong>ive a positive image of your radio even before it\u2019s listened to.<\/strong> These are generally the first elements that will connect your radio to potential listeners. It would be a shame to start off on the wrong foot!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#efbc12\" class=\"has-inline-color\">A distinctive sound identity<\/span><\/strong><\/h2>\n\n\n\n<p>While it\u2019s important to stand out visually, it\u2019s also essential to have your own identity <strong>in terms of sound<\/strong>. Your musical programming obviously plays a role in this. It can be a great way of differentiating your station from others, whether it\u2019s by offering musical discoveries, a particular style, or music from a geographical area or period.<\/p>\n\n\n\n<p>However, contrary to what you might think, this isn\u2019t necessarily the most important thing. In fact, music selection is important if your radio station is aimed at music lovers, which may not be the case for you at all. But that doesn&rsquo;t mean you can&rsquo;t have a sound identity!<\/p>\n\n\n\n<p>In addition to the music, a radio station&rsquo;s identity is also formed by its <strong>jingles<\/strong>. These short audio snippets are placed between your content and often include the name of your radio. They reflect the spirit of your station and regularly remind your listeners that they\u2019re in your world! This way, if they like what they hear, they will quickly associate it with the name of your radio and will be more inclined to come back for more.<\/p>\n\n\n\n<p><strong><span class=\"has-inline-color has-luminous-vivid-orange-color\">Top Tip:<\/span><\/strong> Be sure to create jingles that include audio elements related to your theme, whether it be musical instruments or sound effects. For more information on how to <strong>create your own jingle<\/strong>, we invite you to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/blog\/create-schedule-good-jingle-radio-station\/\" target=\"_blank\">take a look at this tutorial.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#efbc12\" class=\"has-inline-color\">Regular Hosts<\/span><\/strong><\/h2>\n\n\n\n<p>If your radio station doesn\u2019t focus entirely on music, it\u2019s probably because your programs play an essential role in your concept. In this case, your station has an important asset that no other radio station has: <strong>you!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"270\" data-src=\"https:\/\/www.radioking.com\/blog\/wp-content\/uploads\/2021\/05\/giphy-74.gif\" alt=\"\" class=\"wp-image-25945 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/270;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"270\" src=\"https:\/\/www.radioking.com\/blog\/wp-content\/uploads\/2021\/05\/giphy-74.gif\" alt=\"\" class=\"wp-image-25945\"\/><\/noscript><\/figure><\/div>\n\n\n\n<p>If an audience can become attached to a musical program or to values, it can also become loyal to your radio station thanks to your personality. You yourself may be attached to certain creators more so for their personality than for their work.<\/p>\n\n\n\n<p>The key to becoming a <a href=\"https:\/\/www.radioking.com\/blog\/10-tips-to-broadcast-like-a-boss\/\" target=\"_blank\" rel=\"noreferrer noopener\">leading personality<\/a> on your radio station is first and foremost: to be there! Talk to your listeners via recorded programs, go live on air regularly, put forward your values and principles (without overdoing it of course), and be yourself!<\/p>\n\n\n\n<p>This advice is also valid for all the other presenters on your station, if you\u2019re lucky enough to have more than just yourself. The key words to remember are <strong>regularity<\/strong>, <strong>spontaneity<\/strong> and <strong>passion<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#efbc12\" class=\"has-inline-color\">Live events not to be missed<\/span><\/strong><\/h2>\n\n\n\n<p>We talked about regularly broadcasting live, so let&rsquo;s dig a little deeper. In addition to being a key success factor, live shows are an institution in the world of radio. Going live means putting the <strong>human<\/strong> <strong>element<\/strong> and <strong>interaction<\/strong> back at the heart of programming: inviting your listeners to spend a moment with you is as if you were inviting them into your home! Live broadcasts are the heartbeat of your radio station and will allow you to give it another dimension.<\/p>\n\n\n\n<p>By <a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/blog\/live-radio-mistakes-to-avoid-on-air\/\" target=\"_blank\">multiplying live shows<\/a>, you\u2019ll create a <strong>regular meeting point<\/strong> with your community. If they like what you do, they will come back, and won&rsquo;t want to miss any more live shows! Be clear about when the next live event will take place, it&rsquo;s best to schedule them at the same time every week or every day if you can.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#efbc12\" class=\"has-inline-color\">Social media, websites and mobile apps<\/span><\/strong><\/h2>\n\n\n\n<p>Social networks have become more of a requirement than a bonus, and radio is no exception! They are the best way to <strong>gather your fans in one place<\/strong>, <strong>communicate with them<\/strong>, and <strong>make them interact with each other<\/strong>. Good interaction with your listeners is a big plus when it comes to standing out.<\/p>\n\n\n\n<p>Depending on the type of audience and your content, one network may be more relevant than another. It\u2019s better to <a href=\"https:\/\/www.radioking.com\/blog\/engage-your-listeners-on-social-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">address your community<\/a> on the right network than to try to use them all. Don\u2019t worry if you find yourself spending more time communicating about your radio than actually <strong>doing<\/strong> radio. Social networks contribute to this imbalance, so try and be wary of the energy and time they take!<\/p>\n\n\n\n<p><strong>A good website<\/strong> can also set you apart from other radio stations. You can include all kinds of information about your station such as: team, roots, values, etc. This is another great opportunity to <strong>highlight the identity of your project<\/strong> and provide your listeners with another point of contact. <br><em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/create-radio-cms-website\" target=\"_blank\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">\u2192 Create your website with RadioKing<\/span><\/a><\/em><\/p>\n\n\n\n<p>Speaking of contact points, a <strong>dedicated mobile app<\/strong> is also a great way to stand out and make it <strong>easier to access your radio<\/strong>. You need an internet connection to listen to an online radio station, and an app allows anyone to tune in to your airwaves anywhere, anytime, with ease.<br><em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/create-radio-mobile-application\" target=\"_blank\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">\u2192 Create your mobile application with RadioKing<\/span><\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#efbc12\" class=\"has-inline-color\">Sound processing<\/span><\/strong><\/h2>\n\n\n\n<p>Finally, let&rsquo;s talk about something that can make the difference between an amateur radio and a pro radio: <strong>sound quality.<\/strong><\/p>\n\n\n\n<p>It\u2019s super unpleasant as a listener to have to turn up the sound on a track at low volume (and then have the next one screaming in your ears due to a volume difference&#8230;). To counter this phenomenon, you need to <strong>normalise<\/strong> <strong>your tracks<\/strong> before importing them into your <a href=\"https:\/\/manager.radioking.com\/radio\/0\/dashboard\" target=\"_blank\" rel=\"noreferrer noopener\">Radio Manager<\/a>. To find out more, take a look at our tutorial \u201c<em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/blog\/normalize-music-radio-mp3-gain\/\" target=\"_blank\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">How to normalize your radio&rsquo;s music with MP3Gain.<\/span><\/a><\/em>\u201d<\/p>\n\n\n\n<p>It\u2019s also important to remember that the <strong>compression<\/strong> of your files is crucial. Make sure you have the best quality files possible before uploading them. Our <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.radioking.com\/pricing-radio\" target=\"_blank\">different radio offers<\/a><\/strong> provide different streaming qualities, so check that your files match accordingly:<\/p>\n\n\n\n<ul><li><strong><span class=\"has-inline-color has-luminous-vivid-orange-color\">Start Offer:<\/span><\/strong> 128Kbps<\/li><li><strong><span class=\"has-inline-color has-luminous-vivid-orange-color\">Pro Offer:<\/span><\/strong> up to 192Kbps<\/li><li><span class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>Business Offer:<\/strong> <\/span>up to 320Kbps<\/li><\/ul>\n\n\n\n<p>These precautions will make for a <strong>pleasant<\/strong> and <strong>unobstructed<\/strong> listening experience, which will set you apart and make your audience want to come back for more!<\/p>\n\n\n\n<p>We hope that you\u2019ve found these tips useful. If you try any of them, be sure to let us know how it goes!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.radioking.com\/create-radio\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"191\" data-src=\"https:\/\/www.radioking.com\/blog\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-640x191.png\" alt=\"\" class=\"wp-image-24423 lazyload\" data-srcset=\"https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-640x191.png?lossy=0&amp;strip=1&amp;webp=1 640w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-300x89.png?lossy=0&amp;strip=1&amp;webp=1 300w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-768x229.png?lossy=0&amp;strip=1&amp;webp=1 768w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1536x457.png?lossy=0&amp;strip=1&amp;webp=1 1536w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1920x572.png?lossy=0&amp;strip=1&amp;webp=1 1920w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1680x500.png?lossy=0&amp;strip=1&amp;webp=1 1680w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1240x369.png?lossy=0&amp;strip=1&amp;webp=1 1240w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-860x256.png?lossy=0&amp;strip=1&amp;webp=1 860w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-680x202.png?lossy=0&amp;strip=1&amp;webp=1 680w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-500x149.png?lossy=0&amp;strip=1&amp;webp=1 500w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-400x119.png?lossy=0&amp;strip=1&amp;webp=1 400w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-200x60.png?lossy=0&amp;strip=1&amp;webp=1 200w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-50x15.png?lossy=0&amp;strip=1&amp;webp=1 50w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW.png?lossy=0&amp;strip=1&amp;webp=1 1965w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/191;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"191\" src=\"https:\/\/www.radioking.com\/blog\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-640x191.png\" alt=\"\" class=\"wp-image-24423\" srcset=\"https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-640x191.png?lossy=0&amp;strip=1&amp;webp=1 640w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-300x89.png?lossy=0&amp;strip=1&amp;webp=1 300w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-768x229.png?lossy=0&amp;strip=1&amp;webp=1 768w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1536x457.png?lossy=0&amp;strip=1&amp;webp=1 1536w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1920x572.png?lossy=0&amp;strip=1&amp;webp=1 1920w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1680x500.png?lossy=0&amp;strip=1&amp;webp=1 1680w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-1240x369.png?lossy=0&amp;strip=1&amp;webp=1 1240w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-860x256.png?lossy=0&amp;strip=1&amp;webp=1 860w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-680x202.png?lossy=0&amp;strip=1&amp;webp=1 680w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-500x149.png?lossy=0&amp;strip=1&amp;webp=1 500w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-400x119.png?lossy=0&amp;strip=1&amp;webp=1 400w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-200x60.png?lossy=0&amp;strip=1&amp;webp=1 200w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW-50x15.png?lossy=0&amp;strip=1&amp;webp=1 50w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2020\/09\/BLOG-BUTTON-YELLOW.png?lossy=0&amp;strip=1&amp;webp=1 1965w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When you start a radio station, you obviously want it to attract an audience and be listened to. For this to happen, you need to offer your listeners something that they won\u2019t find elsewhere. In other words, your radio station needs to stand out! Clear positioning For your online radio station to be of interest to potential listeners, it needs to have an original angle. Many radio stations distinguish themselves by a musical identity, a mindset, or a specific geographical area for example. By focusing on a particular theme, you&rsquo;ll naturally address people who are likely to be interested in [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":25937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[590],"tags":[],"_links":{"self":[{"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/posts\/25943"}],"collection":[{"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/comments?post=25943"}],"version-history":[{"count":12,"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/posts\/25943\/revisions"}],"predecessor-version":[{"id":27573,"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/posts\/25943\/revisions\/27573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/media\/25937"}],"wp:attachment":[{"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/media?parent=25943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/categories?post=25943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radioking.com\/blog\/wp-json\/wp\/v2\/tags?post=25943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}