Though the major television channels have bought up part of the match broadcast rights for Euro 2016, many radio stations are also gearing up to follow the event!
Numerous radios stations have decided to follow this tournament for their listeners.
Whether official partners or not, there are numerous radio stations eager to make the most of the passion and enthusiasm generated by this tournament. Between the 10th of June and the 10th of July, the various Euro 2016 matches will be taking place in Paris, Lyon, Lille, Bordeaux, Marseille, Toulouse, Lens, Nice, Saint-Étienne … all over France in fact.
Each is an opportunity for local radio stations to participate in the event. Why not go to the stadium or the area just outside and capture the mood of the supporters?
Euro 2016 could also be an opportunity to test the possibility of launching a radio station dedicated just to major events with your audience. To create a new radio station, all you need to do is visit your account page or contact our customer services from the online help desk.
Engage your listeners
. Give your listeners the opportunity to voice their opinions about match results on air
. Share information about the dates and times of the various matches
. Get commenting on social media via the hashtag: #Euro2016
. Provide news and updates from behind the scenes at the event
. Buy match tickets and offer them to your listeners
For more information about the matches or the tournament organisation and to get the latest news, visit the Euro 2016 website!
Stand out from the crowd
Not keen on football? Or don’t like it all perhaps? Then take advantage of this event by offering your listeners an alternative!
According to a survey carried out by Experian, a lot of people have no interest whatsoever in Euro 2016. So this is the perfect opportunity to offer an alternative to the programming provided by most other radio stations during the event!
We hope this article has given you a few ideas about how to make the most of this event. If your radio station is covering Euro 2016 (or even it it isn’t), please feel free to give us a mention on your social networks so that we can follow you!